Branding – Jennings Manufacturing Consultants

Strategy

A successful small manufacturing consulting firm focused quality management, trouble shooting, and product sorting for the automotive glass industry had expanded to the point of multiple clients at multiple locations throughout their region.

The firm needed a recognizable identity to clients. The “look” of the company consisted of a business card that did not reflect the nature of the business nor translate easy.  The CEO was very dissatisfied.

Tactics

After in-depth interviews with the client and key stake-holders, a brand identity took form.

Development of a basic brand identity/imaging position for the company was advisable. The firm was in need of a logo and all collateral pieces. Created were decals for hard hats, letterhead package, QC stickers, and apparel allowing the firm to be known to clients.

Results

A brand was created allowing the client to project a strong professional image to current and potential clients.

The client was very pleased with the outcome and positive responses from current clients. The firm’s staff and quality work was now recognizable.

Future plans are to create a website to further business opportunities.

Received Regional Recognition

2009 PRSA Thoroughbred Chapter Awards – Second Place (Lexington, KY)
2009 Delaware Press Association Communications Contest – Second Place