by amvandenhurk | Oct 30, 2017 | marketing, newspaper column
Every business owner wants to know their customer’s wants and desires to sell more to them. They want to know more than customers will tell in simple daily interactions. How can you get inside your customer’s head? Psychometrics. It is a term referring to...
by amvandenhurk | Sep 26, 2017 | Crisis Communications, newspaper column
Do you have a disaster plan? Hurricanes Harvey and Irma hit the Gulf Coast. Wildfires are burning the West Coast of the United States. And earthquakes are rattling the Midwest. The United States has had one turbulent year of weather causing weather-related disasters....
by amvandenhurk | Aug 29, 2017 | newspaper column
Small Businesses can be successful in rural communities As a line in the famous song, “New York, New York” goes, “If I can make it there then I can make it anywhere.” But is that really true? Running a small business anywhere — urban, rural, and suburban — has its...
by amvandenhurk | Jul 26, 2017 | newspaper column
Entrepreneurs Reading List What are you doing these days to further your business knowledge? One way entrepreneurs keep their skills sharp is by reading, and not just books that directly relate to their business. Studies prove that reading fiction and nonfiction...
by amvandenhurk | Jun 1, 2017 | newspaper column, small business, social media
Choosing the best small business social media channel. One of the questions on an entrepreneur’s mind is which is the best small business social media channel to reach business goals. If done right, social media can help your business grow your bottom line. Choosing...
by amvandenhurk | Apr 26, 2017 | mobile, newspaper column, small business
Let these apps help you and your small business get the job done Are you a business owner with excess time? I didn’t think so. Most small business owners wear so many different hats to run their companies. And often they run their businesses on the go either from a...
