public relations

Monday Ann-Sense: Content & Typhoon Haiyan

Written November 10th, 2013 by Ann Marie van den Hurk +
Categories: marketing, Monday Morning Ann-Sense, public relations, small business

There is much to do about content marketing. It is the current “It” phrase in marketing. But what does it all mean? Content marketing can be defined as “any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.” Like with everything, a content marketing plan is needed to make sure you are sharing the right information to gain customers at the right time in the right places.

Here are some great articles on content marketing I’ve come across this week and the titles sum them up nicely:

10 Success Drive Content Marketing Strategies

Use These Steps for Your Content Strategy

Creating Content That Really Work

Typhoon Haiyan has ravaged The Philippines.

Over 10,000 people are feared dead in The Philippines alone and the typhoon has set its sights on Vietnam. Relief agencies are rushing to help. What they need is money to purchase supplies. USA Today has a great list of relief agencies open for donations.

The Book

Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #Fail is now available in eBook format. Buy it now! (If you like the book, please leave a review; it is greatly appreciated)

TIME CRUNCH? Are you putting your crisis communications plan together and need help? Or are currently dealing with a crisis and need crisis communications assistance? Get help NOW. Contact Ann Marie at ann@mindthegappr.com or +1 302.563.0992 today.

Monday Ann-Sense: Websites

Written November 3rd, 2013 by Ann Marie van den Hurk +
Categories: Hacking, mobile, Monday Morning Ann-Sense, public relations, website

Website development/management has been on my radar this week while working with a client and networking with small business owners. Having a website is so important to your business. It is your digital home. Your social properties such as Facebook, Pinterest, and Twitter, should drive customers to your website. Social platforms shouldn’t be your only online presence. You don’t “own” them and the terms of service could change at anytime. What you do own is your website when you purchase the domain and hosting.

Invest in developing and maintaining a solid website. Developing your online presence can be confusing and frustrating. We can help you navigate it at Mind The Gap Public Relations by creating your online presence and/or work with you and your web developer to ensure you get a website that works for your business.

My philosophy is knowledge is power and I want my clients to be empowered. I’m sharing some posts from Ann-Sense around websites:

Websites 101 for Small Businesses – Some basics when creating a website.

Website Hack Can Cost You – Website security is important. Some tips to keep your site safe.

Customers Continue to Use Mobile Devices – Mobile is here and your websites needs to be.

Until next week…

The Book

Monday Ann-Sense: PRSA & McClatchy-Tribune Edition

Written October 27th, 2013 by Ann Marie van den Hurk +
Categories: Monday Morning Ann-Sense, public relations

Lots of exciting news to share this week before I jump into sharing some great reads. I was on the road a lot the past week to Delaware and Washington, DC. There is something to be said to have face-to-face time regularly — it is important since we live in a digital world of email and Skype calls.

While in Delaware, I was pleased to be invited to join the Delaware Chapter of Public Relations Society of America’s 25 Anniversary celebration. As a former Delaware chapter president, I was honored to join others who have held that position and be recognized for service to the profession. I was thrilled to see my peers and friends in Delaware and see how strong the chapter is. Being involved in your professional organization not only strengthens you, but your profession.

Hard work does pay off. I am now a nationally distributed columnist for McClatchy-Tribute newspapers. My monthly column in the Lexington (KY) Herald-Leader, which I’ve been writing since 2010, is now available to the 400 plus McClatchy newspapers and newswire subscribers throughout the United States.

And now for items which catch my eye during this past week:

What to do when brands attack - Attacks are more common that people think. I work with clients regularly on this issue.

Work vs. Work & Co.: Agency Says Ex-Huge Execs are stepping on Its Trademark – As a small agency owner, this article hits home from me.

Overlooked Tools For Gathering Customer Feedback - Is your organization using those tools? Should be. Very simple tools which can provide huge insights.

Dinosaurs, Newspapers, and Public Relations – As PRSA holds their International Conference, something to think about.

We lost Lou Reed on Sunday. His music will live on. My favorite song…

The Book

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Monday Ann-Sense: PRSA & McClatchy-Tribune Edition

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