There is much to do about content marketing. It is the current “It” phrase in marketing. But what does it all mean? Content marketing can be defined as “any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.” Like with everything, a content marketing plan is needed to make sure you are sharing the right information to gain customers at the right time in the right places.
Here are some great articles on content marketing I’ve come across this week and the titles sum them up nicely:
Typhoon Haiyan has ravaged The Philippines.
Over 10,000 people are feared dead in The Philippines alone and the typhoon has set its sights on Vietnam. Relief agencies are rushing to help. What they need is money to purchase supplies. USA Today has a great list of relief agencies open for donations.
Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #Fail is now available in eBook format. Buy it now! (If you like the book, please leave a review; it is greatly appreciated)
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