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Prepared for a crisis?

Be known for how you handled the crisis.

Not the crisis. Every organization at some point will face a crisis situation. A crisis is a part of doing business. Being prepared to communicate during a crisis is part of a business, too. A crisis today can be a cyber attack, active shooter, terrorism, layoffs, defective product, pandemic, or natural disaster. Or fill in the blank with what keeps you awake at night. If you can think it then it is possible.


52% of organizations do not have a crisis plan that includes digital and cyber in place.


79% say they are only 12 months away from a potential public relations disaster.

Mind The Gap | Your Crisis Management Partner


Being Prepared for the Unforeseen Gives Your Business The Advantage


The evolving threat landscape means leaders today must worry about far more than theft and fraud. They must now consider cyber attacks, terrorism, misconduct, and activism. We understand what keeps executives up at night and work them to prepare for the unseen discreetly.

Mind The Gap is a crisis management consulting firm specializing in proactive crisis communications planning, training, and management. We are your trusted advisor providing solutions to your crisis management.

Our principal, Ann Marie van den Hurk, APR, brings twenty-five years of crisis experience providing executives and boards prepare for and mitigate crises.

Cyber Risk

In this technology-driven environment, cyber risk is ever-present. New threats are emerging from hacking and phishing to ransomware and denial of service attacks. Organizations must be secure, vigilant, and resilient cyber attacks minimize risk and optimize new opportunities. Is your company ready to protect intellectual property and customer data?

Crisis Management

A crisis is a part of doing business today regardless of what industry. Being prepared is essential. We help you prepare for a crisis with the creation of systems allowing you to focus on the situation at hand instead of how to get started in managing it.  And when a crisis happens, we manage the situation from a cyber attack to an active shooter.

Public Relations

We blend traditional public relations with content creation, content marketing, social media strategy, and website development transforming static news into conversations and bringing your message directly to the people you want to reach. And we protect those hard-won relationships. 

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