by amvandenhurk | Crisis Communications, public relations
Influencer marketing is not new to the industry. It is just the current buzzword. Likened to movie stars of old Hollywood talking about a product on the radio, influencer marketing is the same idea, only a new channel. It is word-of-mouth marketing with a megaphone....
by amvandenhurk | Crisis Communications
And Chose Inaction In the last crisis preparedness study produced by Burson-Marsteller in 2011, it found that 79 percent of the business decision-makers interviewed believed they were 12 months away from a potential crisis. An eye-opening percentage Most organizations...
by amvandenhurk | marketing, mobile, newspaper column
Live streaming brings your consumers into the action Video has been a top trend as a key communications channel in marketing your business to customers. The data is compelling for companies to invest in video marketing: ▪ Eighty-five percent of all internet...
by amvandenhurk | newspaper column, public relations, small business
What is the difference between marketing and public relations? Many people use the two as though they are the same or combine the two into one. Both are ways to communicate with audiences. Both are valuable to your business if used correctly. Let’s break the two...
by amvandenhurk | newspaper column, public relations
What Integrated Marketing means for you. As a business owner, you are looking to maximize your communications with customers. Marketing can be confusing, time-consuming, and often expensive without a plan and some guidance. That’s where integrated marketing can help...
