Monday Ann-Sense Instagram Food Porn Violates Copyright Law

  Instagram Food Porn Violates Copyright Law German court recently ruled Instagram food porn violates copyright law. Essentially German copyright laws protect “elaborately arranged food.” While this has implications legally in Germany, it may have a ripple affect. This could be bad news for folks like me who LOVE to take photos of the food I eat at restaurants and make at home. I mean let us be honest here: isn’t the whole reason for Instagram is to take and post photos of food in between selfies? And I am not even a hipster… I am just a foodie who enjoys sharing food with others. When I post photos of food on my Facebook page, I get tons of activity from friends and family.  Same thing happens when I post photos of Oppie, the kitten. #Protip: Key to Facebook success post food and cat photos. I am pretty sure that most chefs and restaurants want people to share photos of the meals they are creating. It is the best kind of advertising… word of mouth. It only helps the restaurant. Even when the person taking the picture isn’t a professional photographer specializing in food and that photo may not be perfect or anywhere near perfect. That person is excited about the meal and wants to share. We are just wired to love food, photograph it, and then share it. Let us share the love of food. Especially if we tag the location encouraging people to come eat at the restaurant.  The Book And in case someone DOESN’T like the meal or restaurant, my book can help you manage the situation. Social Media Crisis...

Are Content Aggregators Content Thieves?

Are Content Aggregators Content Thieves? That’s a dicy question about content aggregators these days. Are they content thieves? Or just doing content aggregation wrong? Perhaps the answer is a bit of both. From Wikipedia, content aggregator “refers to a website or computer software that aggregates a specific type of information from multiple online sources.” It is often done for monetary gain. For example, Buzzfeed is a content aggregator making money off advertising or the social media celeb TheFatJew who posts tons of content where the origins are murky resulting in huge follower counts and brands playing for placement. Facebook is becoming a video content aggregator where it is easier & cheaper for people and brands to upload other people’s content than create their own often without giving the original content producer credit and/or direct link back. While people use content aggregation and content curation as interchangeable. They are not. Curation is by hand while aggregation is automated based on keywords.  Though the lines seem to be blurring and meshing together with the tools available. What does this mean for brands? Brands have to be very careful when being content aggregators or associate with so-called content aggregators. It is an issue of reputation. You don’t want to be known as a content thief or associated with one. There is nothing wrong with collecting and sharing content. As a content aggregator, the goal is to provide value to the user  sharing your thought leadership and/or creating a connection with users based on content you share. The key to being a good content aggregator is to remember: Provide an abstract of the content. Summarize the content giving...

Recovery After Crisis

  Recovery after a crisis is the forgotten last step in crisis communications. Once an organization manages a crisis, it may try to quickly resume normal business operations, skipping the recovery stage completely. But managing a crisis successfully deserves a pat on the back; the recovery stage is needed. This stage is very important in restoring the organization’s reputation for the long term. It is important to move into this last phase of a crisis. The goal of the recovery phase is to move an organization from a crisis to resuming normal business operations while continuing to rebuild confidence and trust in the organization. During this phase, the organization learns from the experience. Taking time to debrief after a crisis is vital. As the last phase in managing a crisis, an organization can take some steps to close out the crisis situation. One of the first steps is to recognize the people who were involved in managing the crisis situation and its response. Those involved will appreciate the compliments. Recognizing people does a couple things. It helps them feel appreciated for their efforts, which in turn makes them more likely to interact positively in the future when another crisis happens. There will be another crisis, so it’s important to build those positive relationships with everyone. Also, saying thank you boosts the morale of the organization. People like to see their co-workers get recognition. After staff have been recognized, the crisis response team needs to come together to review the crisis communications plan and assess its strengths and weaknesses. At this point, the team debriefs about the situation, going through the...

Monday Ann-Sense Shiny New Object Syndrome

  Shiny New Object Syndrome. I don’t know if it really is a disorder, but in many ways it should when it comes to social media tools and platforms.  Recently I was participating in a Twitter chat called #SmallBizChat where the topic was Meerkat and Pericope, which are live video streaming apps from your smart phone. I started chatting with a couple of other women about tech and how it has evolved. As we chatted about these platforms I shared this commercial for Cars.com at the bottom of this post; because, it felt like it fit the social media climate of the past couple of years. While there has been innovation and disruption in the space early on, not so much recently. Sure consistent changes are happening in the space with platforms evolving, but nothing really new. Nothing earth shattering. Just people who think it is new or those who suffer from shiny new object syndrome. That includes a lot businesses. In the desire to be on fleek or wanting to seem on trend or with it, brands will often jump on these new shiny objects. They do it not really understanding why they need to be there and how it could be an effective way to communicate. Just because it is there does not mean a brand needs to use it. A platform or tool needs to help organizations communicate with their customers and prospects in a meaningful way. Also, just as important, it has to fit with the business’s goals and culture. Doing it just because isn’t a good business reason. Sure I spent a lot of time exploring new...

How One Action Can Destroy More than a Personal Reputation – Killing of Cecil the Lion

  Big game hunting is back in the awareness of the global public with the recent killing of Cecil the Lion by an American dentist, Walter Palmer and the rumors that Jimmy John Liautaud, the owner of Jimmy John’s Gourmet Sandwiches, is a big game hunter with many trophies to show. Remember back in 2011, the internet domain hosting company GoDaddy’s then CEO Bob Parsons came under fire for his killing of an elephant. Social media is playing a huge part in spreading outrage and news outlets are building on it. How One Action Can Destroy More than a Personal Reputation This is not a post about the ethics of killing Cecil the Lion and big game hunting in Africa, which is a multi-million dollar industry for that continent with a handful of countries receiving the most. What this post is about is how a business owner’s personal actions can damage their organization’s reputation and potential destroy their company. How a business owner conducts themselves does have an impact on the organization’s reputation. For better or for worse. Especially if it is a small business. Reputation is everything to a small business. The loss of a handful of customers can often cause a small business to falter.  Add in bad word of mouth as well as social media outrage and that could break the business. The employees and vendors of the American dentist, Walter Palmer, who shot and killed Cecil the Lion are painfully aware of aftereffects of their boss’s actions. Palmer’s practice is now closed and most likely staff will have to find other positions. Vendors that served the practice are left holding the bag. I am...