amvandenhurk+ by | Dec 11, 2018 | newspaper column, public relations
What Integrated Marketing means for you. As a business owner, you are looking to maximize your communications with customers. Marketing can be confusing, time-consuming, and often expensive without a plan and some guidance. That’s where integrated marketing can help...
amvandenhurk+ by | Oct 31, 2018 | cybersecurity, newspaper column
Cyber security breaches at your business come from a place you may least expect Listen Now October is National Cyber Security Awareness Month. For the past 15 years, the goal of this annual initiative is to raise awareness about the importance of cyber security. In...
amvandenhurk+ by | Oct 1, 2018 | Crisis Communications, newspaper column
Do not be caught off guard, prepare for a crisis now. Listen Now We see it all the time. Businesses deal with crisis, either over a product recall, a devastating weather event, an accident that harms a consumer or a CEO scandal. As a business owner, you have many...
amvandenhurk+ by | Aug 28, 2018 | newspaper column
Is brick-and-mortar shopping dead? Maybe not. Listen now Many retailers are adapting to the digital habits of consumers and working to persuade consumers to move from their computer screens back into stores. In-store pick-up of orders, ordering kiosks, in-store...
amvandenhurk+ by | Aug 23, 2018 | Crisis Communications, Reputation, reputation management, Social Media Crisis Communications
Listen Now Do you know the importance of an online monitoring program in maintaining an organization’s reputation? A business risks losing 22 percent of business when potential customers find one negative article on the first page of their search results....
