by amvandenhurk | Oct 30, 2017 | marketing, newspaper column
Every business owner wants to know their customer’s wants and desires to sell more to them. They want to know more than customers will tell in simple daily interactions. How can you get inside your customer’s head? Psychometrics. It is a term referring to...
by amvandenhurk | Sep 26, 2017 | Crisis Communications, newspaper column
Do you have a disaster plan? Hurricanes Harvey and Irma hit the Gulf Coast. Wildfires are burning the West Coast of the United States. And earthquakes are rattling the Midwest. The United States has had one turbulent year of weather causing weather-related disasters....
by amvandenhurk | Aug 29, 2017 | newspaper column
Small Businesses can be successful in rural communities As a line in the famous song, “New York, New York” goes, “If I can make it there then I can make it anywhere.” But is that really true? Running a small business anywhere — urban, rural, and suburban — has its...
by amvandenhurk | Aug 13, 2017 | Crisis Communications, Reputation
Egg Recall: Facts and Information are Essential Europe was once again rocked by a food chain scandal over the summer and it involved an egg recall. In the past five years as the food chains become more and more interconnected, Europe has faced major food-related...
by amvandenhurk | Jul 26, 2017 | newspaper column
Entrepreneurs Reading List What are you doing these days to further your business knowledge? One way entrepreneurs keep their skills sharp is by reading, and not just books that directly relate to their business. Studies prove that reading fiction and nonfiction...
