by amvandenhurk | Aug 25, 2019 | Crisis Communications, public relations
Influencer marketing is not new to the industry. It is just the current buzzword. Likened to movie stars of old Hollywood talking about a product on the radio, influencer marketing is the same idea, only a new channel. It is word-of-mouth marketing with a megaphone....
by amvandenhurk | Jul 19, 2019 | Crisis Communications
And Chose Inaction In the last crisis preparedness study produced by Burson-Marsteller in 2011, it found that 79 percent of the business decision-makers interviewed believed they were 12 months away from a potential crisis. An eye-opening percentage Most organizations...
by amvandenhurk | Jul 10, 2019 | cybersecurity
Critical Infrastructure at risk for a Cyberattack Critical infrastructure and services are systems which keep life livable from canal systems in ancient times allowing drinking water to flow in Babylonian cities to gas to heat homes on an island in Rhode...
by amvandenhurk | Jul 4, 2019 | cybersecurity
How to Have Cyber Safe Travels Listen Now https://mindthegappr.com/wp-content/uploads/2019/07/Cyber-Safe-Travel-AUdio.mp3 Reservations made. Bags packed. Tickets printed. You even remembered to pack all of your chargers. You are all set to travel....
by amvandenhurk | May 13, 2019 | marketing, mobile, newspaper column
Live streaming brings your consumers into the action Video has been a top trend as a key communications channel in marketing your business to customers. The data is compelling for companies to invest in video marketing: ▪ Eighty-five percent of all internet...
