by amvandenhurk | Crisis Communications, newspaper column
Do not be caught off guard, prepare for a crisis now. Listen Now We see it all the time. Businesses deal with crisis, either over a product recall, a devastating weather event, an accident that harms a consumer or a CEO scandal. As a business owner, you have...
by amvandenhurk | newspaper column
Is brick-and-mortar shopping dead? Maybe not. Listen now Many retailers are adapting to the digital habits of consumers and working to persuade consumers to move from their computer screens back into stores. In-store pick-up of orders, ordering kiosks, in-store...
by amvandenhurk | Crisis Communications, Reputation, reputation management, Social Media Crisis Communications
Listen Now Do you know the importance of an online monitoring program in maintaining an organization’s reputation? A business risks losing 22 percent of business when potential customers find one negative article on the first page of their search results....
by amvandenhurk | Crisis Communications, public relations, Social Media Crisis Communications
What happens when a product promotion goes too well? Listen Now The American retailer, Build-A-Bear Workshop, Inc. that sells teddy bears and other stuffed animals found out on July 12, 2018, when they held a Pay Your Age promotion at their stores. Families...
by amvandenhurk | newspaper column
7 titles entrepreneurs are reading now It is finally summer and time for some holidays away from the office. Many of us have a goal to disconnect from our digital devices while we are away. And that is a big goal to achieve in our highly digitalized lives where we...
