by amvandenhurk | Crisis Communications, public relations
Influencer marketing is not new to the industry. It is just the current buzzword. Likened to movie stars of old Hollywood talking about a product on the radio, influencer marketing is the same idea, only a new channel. It is word-of-mouth marketing with a megaphone....
by amvandenhurk | Crisis Communications
And Chose Inaction In the last crisis preparedness study produced by Burson-Marsteller in 2011, it found that 79 percent of the business decision-makers interviewed believed they were 12 months away from a potential crisis. An eye-opening percentage Most organizations...
by amvandenhurk | Crisis Communications, newspaper column
Do not be caught off guard, prepare for a crisis now. Listen Now We see it all the time. Businesses deal with crisis, either over a product recall, a devastating weather event, an accident that harms a consumer or a CEO scandal. As a business owner, you have...
by amvandenhurk | Crisis Communications, Reputation, reputation management, Social Media Crisis Communications
Listen Now Do you know the importance of an online monitoring program in maintaining an organization’s reputation? A business risks losing 22 percent of business when potential customers find one negative article on the first page of their search results....
by amvandenhurk | Crisis Communications, cybersecurity, internet privacy
Healthcare providers need to be aware of the negative impact. Listen Now Once a healthcare data breach happens, that information is gone forever. As soon as the crime occurs, it appears on the dark web sold to the highest bidder. Consumer trust is damaged every...
by amvandenhurk | Crisis Communications, cybersecurity
Small Business Cyber Risk – The Unseen Threat Listen Now For many small businesses, cyber risk is flying under the radar. Most companies know they have to pay attention to cybersecurity, but there is always something tangible to shift focus elsewhere....
