by amvandenhurk | May 13, 2019 | marketing, mobile, newspaper column
Live streaming brings your consumers into the action Video has been a top trend as a key communications channel in marketing your business to customers. The data is compelling for companies to invest in video marketing: ▪ Eighty-five percent of all internet...
by amvandenhurk | Mar 6, 2018 | marketing, mobile, newspaper column
We take voice search SEO — search engine optimization — for granted today. If you had an iPhone, you have pushed the home button more than once since 2011 asking Siri a question. Android followed soon after with its digital voice assistant. It was not smooth sailing...
by amvandenhurk | Oct 30, 2017 | marketing, newspaper column
Every business owner wants to know their customer’s wants and desires to sell more to them. They want to know more than customers will tell in simple daily interactions. How can you get inside your customer’s head? Psychometrics. It is a term referring to...
by amvandenhurk | Jul 13, 2017 | marketing, mobile, social media
Using Snapchat for Your Business? If you are a business focused on youth, then Snapchat is worth exploring as a way to get your mission, products, and/or services in front of an audience tough to reach. Snapchat is one of the fastest growing social media apps with...
by amvandenhurk | Jul 11, 2017 | marketing, small business, social media
Small Business Holiday Marketing While it is July and customers are on summer holidays, it is now time for you to think about your small business holiday marketing. We are not just talking about Thanksgiving, Christmas, and Hanukkah, but Halloween as well. It is...
by amvandenhurk | May 24, 2017 | marketing, social media
As a business owner, you are looking to maximize your communications with customers and prospects. Marketing can be confusing, time-consuming, and often expensive without a plan and some guidance. That’s where integrated marketing can help your business by...
