by amvandenhurk | Oct 30, 2017 | marketing, newspaper column
Every business owner wants to know their customer’s wants and desires to sell more to them. They want to know more than customers will tell in simple daily interactions. How can you get inside your customer’s head? Psychometrics. It is a term referring to...
by amvandenhurk | Jul 13, 2017 | marketing, mobile, social media
Using Snapchat for Your Business? If you are a business focused on youth, then Snapchat is worth exploring as a way to get your mission, products, and/or services in front of an audience tough to reach. Snapchat is one of the fastest growing social media apps with...
by amvandenhurk | Jul 11, 2017 | marketing, small business, social media
Small Business Holiday Marketing While it is July and customers are on summer holidays, it is now time for you to think about your small business holiday marketing. We are not just talking about Thanksgiving, Christmas, and Hanukkah, but Halloween as well. It is...
by amvandenhurk | May 24, 2017 | marketing, social media
As a business owner, you are looking to maximize your communications with customers and prospects. Marketing can be confusing, time-consuming, and often expensive without a plan and some guidance. That’s where integrated marketing can help your business by...
by amvandenhurk | Apr 23, 2017 | marketing, public relations, small business
Simple and Free Way to Boost Your Business If there was one thing you could do today to have a huge impact on your business, would you do it? I bet the answer is yes without a thought. And you would do it today. Here is the most effective marketing tip: claim and...
by amvandenhurk | Mar 27, 2017 | marketing, newspaper column, public relations, small business, social media
Get Your Business Online with E-Commerce Basics Been shopping lately? Online or in person? A shift in the traditional in-store shopping experience continues. In fact, 2016 was the first year that more consumers went shopping on the internet than in stores, with 51...
