amvandenhurk+ by | Jan 31, 2019 | newspaper column, public relations, small business
What is the difference between marketing and public relations? Many people use the two as though they are the same or combine the two into one. Both are ways to communicate with audiences. Both are valuable to your business if used correctly. Let’s break the two...
amvandenhurk+ by | Jan 20, 2019 | cybersecurity, Hacking, internet privacy, newspaper column
What are the biggest cyberthreats in 2019? 2018 was tumultuous when it came to cyber risk and cybersecurity. It was the year of data breaches. The year of data scandals for Facebook. The year of the European Union’s General Data Protection Regulation. It was...
amvandenhurk+ by | Dec 11, 2018 | newspaper column, public relations
What Integrated Marketing means for you. As a business owner, you are looking to maximize your communications with customers. Marketing can be confusing, time-consuming, and often expensive without a plan and some guidance. That’s where integrated marketing can help...
amvandenhurk+ by | Oct 31, 2018 | cybersecurity, newspaper column
Cyber security breaches at your business come from a place you may least expect Listen Now October is National Cyber Security Awareness Month. For the past 15 years, the goal of this annual initiative is to raise awareness about the importance of cyber...
amvandenhurk+ by | Oct 1, 2018 | Crisis Communications, newspaper column
Do not be caught off guard, prepare for a crisis now. Listen Now We see it all the time. Businesses deal with crisis, either over a product recall, a devastating weather event, an accident that harms a consumer or a CEO scandal. As a business owner, you have...
amvandenhurk+ by | Aug 28, 2018 | newspaper column
Is brick-and-mortar shopping dead? Maybe not. Listen now Many retailers are adapting to the digital habits of consumers and working to persuade consumers to move from their computer screens back into stores. In-store pick-up of orders, ordering kiosks, in-store...
