by amvandenhurk | marketing, mobile, newspaper column
Live streaming brings your consumers into the action Video has been a top trend as a key communications channel in marketing your business to customers. The data is compelling for companies to invest in video marketing: ▪ Eighty-five percent of all internet...
by amvandenhurk | cybersecurity, Hacking, internet privacy, newspaper column
Do any of these questions sound familiar to you: – What was your first car? – Where did you go to high school? – What is your favorite food? – What was the name of your first pet? They are common security questions used by organizations to make...
by amvandenhurk | cybersecurity, Hacking, internet privacy, newspaper column
When you own something, you want to protect it, right? That’s why you lock your dwelling or car. You take good care of something you value like a new smartphone or new outerwear. Do you do the same for your personal information or data online? You need to start...
by amvandenhurk | newspaper column, public relations, small business
What is the difference between marketing and public relations? Many people use the two as though they are the same or combine the two into one. Both are ways to communicate with audiences. Both are valuable to your business if used correctly. Let’s break the two...
by amvandenhurk | cybersecurity, Hacking, internet privacy, newspaper column
What are the biggest cyberthreats in 2019? 2018 was tumultuous when it came to cyber risk and cybersecurity. It was the year of data breaches. The year of data scandals for Facebook. The year of the European Union’s General Data Protection Regulation. It was...
by amvandenhurk | newspaper column, public relations
What Integrated Marketing means for you. As a business owner, you are looking to maximize your communications with customers. Marketing can be confusing, time-consuming, and often expensive without a plan and some guidance. That’s where integrated marketing can help...
