by amvandenhurk | marketing, mobile, newspaper column
Live streaming brings your consumers into the action Video has been a top trend as a key communications channel in marketing your business to customers. The data is compelling for companies to invest in video marketing: ▪ Eighty-five percent of all internet...
by amvandenhurk | newspaper column, public relations, small business
What is the difference between marketing and public relations? Many people use the two as though they are the same or combine the two into one. Both are ways to communicate with audiences. Both are valuable to your business if used correctly. Let’s break the two...
by amvandenhurk | newspaper column, public relations
What Integrated Marketing means for you. As a business owner, you are looking to maximize your communications with customers. Marketing can be confusing, time-consuming, and often expensive without a plan and some guidance. That’s where integrated marketing can help...
by amvandenhurk | Crisis Communications, newspaper column
Do not be caught off guard, prepare for a crisis now. Listen Now We see it all the time. Businesses deal with crisis, either over a product recall, a devastating weather event, an accident that harms a consumer or a CEO scandal. As a business owner, you have...
by amvandenhurk | newspaper column
Is brick-and-mortar shopping dead? Maybe not. Listen now Many retailers are adapting to the digital habits of consumers and working to persuade consumers to move from their computer screens back into stores. In-store pick-up of orders, ordering kiosks, in-store...
by amvandenhurk | newspaper column
7 titles entrepreneurs are reading now It is finally summer and time for some holidays away from the office. Many of us have a goal to disconnect from our digital devices while we are away. And that is a big goal to achieve in our highly digitalized lives where we...
