amvandenhurk+ by | Jan 31, 2019 | newspaper column, public relations, small business
What is the difference between marketing and public relations? Many people use the two as though they are the same or combine the two into one. Both are ways to communicate with audiences. Both are valuable to your business if used correctly. Let’s break the two... 
amvandenhurk+ by | Dec 11, 2018 | newspaper column, public relations
What Integrated Marketing means for you. As a business owner, you are looking to maximize your communications with customers. Marketing can be confusing, time-consuming, and often expensive without a plan and some guidance. That’s where integrated marketing can help... 
amvandenhurk+ by | Jul 12, 2018 | Crisis Communications, public relations, Social Media Crisis Communications
What happens when a product promotion goes too well? Listen Now The American retailer, Build-A-Bear Workshop, Inc. that sells teddy bears and other stuffed animals found out on July 12, 2018, when they held a Pay Your Age promotion at their stores. Families... 
amvandenhurk+ by | Apr 23, 2017 | marketing, public relations, small business
Simple and Free Way to Boost Your Business If there was one thing you could do today to have a huge impact on your business, would you do it? I bet the answer is yes without a thought. And you would do it today. Here is the most effective marketing tip: claim and... 
amvandenhurk+ by | Mar 27, 2017 | marketing, newspaper column, public relations, small business, social media
Get Your Business Online with E-Commerce Basics Been shopping lately? Online or in person? A shift in the traditional in-store shopping experience continues. In fact, 2016 was the first year that more consumers went shopping on the internet than in stores, with 51... 
amvandenhurk+ by | Feb 28, 2017 | newspaper column, public relations, Reputation, social media
Arm your business against brandjacking when scammers go phishing In the first decade of social media, brands had to worry about activists brandjacking social media hashtags or parody accounts making light of them due to a situation. Brandjacking is a lot easier to do... 
