by amvandenhurk | Aug 13, 2017 | Crisis Communications, Reputation
Egg Recall: Facts and Information are Essential Europe was once again rocked by a food chain scandal over the summer and it involved an egg recall. In the past five years as the food chains become more and more interconnected, Europe has faced major food-related...
by amvandenhurk | Feb 28, 2017 | newspaper column, public relations, Reputation, social media
Arm your business against brandjacking when scammers go phishing In the first decade of social media, brands had to worry about activists brandjacking social media hashtags or parody accounts making light of them due to a situation. Brandjacking is a lot easier to do...
by amvandenhurk | Apr 5, 2016 | newspaper column, public relations, Reputation, reputation management, Restaurant Public Relations
Online Reputation Monitoring Tools Online reputation management is essential for your business in this digital age.Social media is word of mouth on a megaphone broadcasting customers’ opinions to anyone who will listen or read or follow. A recent study found that 88...
by amvandenhurk | Mar 16, 2016 | newspaper column, Reputation, reputation management
Mobile video age means you, and your business, are on camera These days you can’t look at your Facebook feeds and anything on YouTube without seeing videos of people behaving poorly. A lot of bad behavior is caught on someone’s smartphone then editorialized while...
by amvandenhurk | Oct 22, 2015 | public relations, Reputation, reputation management
Standing Your Ground as a Brand Standing your ground as a brand can be difficult when it comes to inclusiveness and diversity. I talked a little about this topic here when Honey Maid dealt with a backlash, as did other American legacy brands Cheerios and Chevrolet,...
by amvandenhurk | Aug 19, 2015 | Reputation, social media
Are Content Aggregators Content Thieves? That’s a dicy question about content aggregators these days. Are they content thieves? Or just doing content aggregation wrong? Perhaps the answer is a bit of both. From Wikipedia, content aggregator “refers to a...
