amvandenhurk+ by | Aug 23, 2018 | Crisis Communications, Reputation, reputation management, Social Media Crisis Communications
Do you know the importance of an online monitoring program in maintaining an organization’s reputation? A business risks losing 22 percent of business when potential customers find one negative article on the first page of their search results. Three negative...
amvandenhurk+ by | Aug 13, 2017 | Crisis Communications, Reputation
Egg Recall: Facts and Information are Essential Europe was once again rocked by a food chain scandal over the summer and it involved an egg recall. In the past five years as the food chains become more and more interconnected, Europe has faced major food-related...
amvandenhurk+ by | Feb 28, 2017 | newspaper column, public relations, Reputation, social media
Arm your business against brandjacking when scammers go phishing In the first decade of social media, brands had to worry about activists brandjacking social media hashtags or parody accounts making light of them due to a situation. Brandjacking is a lot easier to do...
amvandenhurk+ by | Mar 16, 2016 | newspaper column, Reputation, reputation management
Mobile video age means you, and your business, are on camera These days you can’t look at your Facebook feeds and anything on YouTube without seeing videos of people behaving poorly. A lot of bad behavior is caught on someone’s smartphone then editorialized while...
amvandenhurk+ by | Oct 22, 2015 | public relations, Reputation, reputation management
Standing Your Ground as a Brand Standing your ground as a brand can be difficult when it comes to inclusiveness and diversity. I talked a little about this topic here when Honey Maid dealt with a backlash, as did other American legacy brands Cheerios and Chevrolet,...
amvandenhurk+ by | Aug 5, 2015 | Crisis Communications, Reputation, social media
How One Action Can Destroy More than a Personal Reputation Big game hunting is back in the awareness of the global public with the recent killing of Cecil the Lion by an American dentist, Walter Palmer and the rumors that Jimmy John Liautaud, the owner of Jimmy John’s...
