by amvandenhurk | newspaper column, public relations, small business
What is the difference between marketing and public relations? Many people use the two as though they are the same or combine the two into one. Both are ways to communicate with audiences. Both are valuable to your business if used correctly. Let’s break the two...
by amvandenhurk | marketing, small business, social media
Small Business Holiday Marketing While it is July and customers are on summer holidays, it is now time for you to think about your small business holiday marketing. We are not just talking about Thanksgiving, Christmas, and Hanukkah, but Halloween as well. It is...
by amvandenhurk | newspaper column, small business, social media
Choosing the best small business social media channel. One of the questions on an entrepreneur’s mind is which is the best small business social media channel to reach business goals. If done right, social media can help your business grow your bottom line. Choosing...
by amvandenhurk | mobile, newspaper column, small business
Let these apps help you and your small business get the job done Are you a business owner with excess time? I didn’t think so. Most small business owners wear so many different hats to run their companies. And often they run their businesses on the go either from a...
by amvandenhurk | marketing, public relations, small business
Simple and Free Way to Boost Your Business If there was one thing you could do today to have a huge impact on your business, would you do it? I bet the answer is yes without a thought. And you would do it today. Here is the most effective marketing tip: claim and...
by amvandenhurk | marketing, newspaper column, public relations, small business, social media
Get Your Business Online with E-Commerce Basics Been shopping lately? Online or in person? A shift in the traditional in-store shopping experience continues. In fact, 2016 was the first year that more consumers went shopping on the internet than in stores, with 51...
