by amvandenhurk | marketing, mobile, social media
Using Snapchat for Your Business? If you are a business focused on youth, then Snapchat is worth exploring as a way to get your mission, products, and/or services in front of an audience tough to reach. Snapchat is one of the fastest growing social media apps with...
by amvandenhurk | marketing, small business, social media
Small Business Holiday Marketing While it is July and customers are on summer holidays, it is now time for you to think about your small business holiday marketing. We are not just talking about Thanksgiving, Christmas, and Hanukkah, but Halloween as well. It is...
by amvandenhurk | newspaper column, small business, social media
Choosing the best small business social media channel. One of the questions on an entrepreneur’s mind is which is the best small business social media channel to reach business goals. If done right, social media can help your business grow your bottom line. Choosing...
by amvandenhurk | marketing, social media
As a business owner, you are looking to maximize your communications with customers and prospects. Marketing can be confusing, time-consuming, and often expensive without a plan and some guidance. That’s where integrated marketing can help your business by...
by amvandenhurk | marketing, newspaper column, public relations, small business, social media
Get Your Business Online with E-Commerce Basics Been shopping lately? Online or in person? A shift in the traditional in-store shopping experience continues. In fact, 2016 was the first year that more consumers went shopping on the internet than in stores, with 51...
by amvandenhurk | newspaper column, public relations, Reputation, social media
Arm your business against brandjacking when scammers go phishing In the first decade of social media, brands had to worry about activists brandjacking social media hashtags or parody accounts making light of them due to a situation. Brandjacking is a lot easier to do...
