Content writing

Successful content writing helps your business

 

You need your content to show the best of your business. Every business needs professionally done content writing. You need content for your website, blog, social media accounts, and the media. You have a story to tell your customers. We can create engaging content for your business.

Content writing is storytelling. Classic storytelling structure involves an inciting event, rising action punctuated by complication, the climax, falling action punctuated by resolution and then a denouement. These can vary by story type and author, but these are the classic elements of the story that our brains are wired to pick up.

For brands, the story begins with some form of conflict, problem or need for resolution. There needs to be a desired end, goal, or “object of desire.” Make your customers the hero of the story. Provide them with value. Give them information. Solve their challenges.

With the creation of effective storytelling through words, pictures, and/or videos, we can capture your voice and story sharing it with your customers. Through effective content marketing, your business can cut through the noise and be memorable to your customers.

As a digital public relations firm, we are storytellers and can create:

  • Blog posts – keep your blog fresh and active
  • Website content – customized content for your homepage, about us page, etc.
  • Press releases – puts your business in the spotlight in front of the mainstream and industry press
  • Newsletters – produce newsletters to keep your customers informed and involved
  • Product descriptions – create catching description for your products selling them
  • Social media posts – writing then posting attention-grabbing posts for your social media accounts.

Tell us your story. Contact us for a consult:

+1 302.563-0992 • mobile/sms-text
ann@mindthegappr.com • email
amvandenhurkapr • Skype

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