Let me ask you the following questions:


Do you feel your organization is prepared for a communications crisis today?

Do you have a crisis communications plan in place?

Does the plan include social media?

When was the last time the plan was reviewed?

How about updated?

Has staff been trained/drilled?


If you’ve answered “No” or “I don’t know”, then we need to talk.


A crisis will happen to an organization at some point. Now add in social media and the likelihood goes up. Social media can be risky for organizations. And organizations need to be prepared for potential social media meltdowns. While you can’t control social media, you can manage it. Let us help you navigate.

Mind The Gap can help you assess your existing crisis communications plan and/or build a custom crisis communications plan from the ground up as well as provide you with on-going support. We also offer online reputation management services including repair.

Crisis is part of doing business. Being prepared to communicate during a crisis is part of business, too.

For most organizations it is not a question whether a crisis is going to happen but when a crisis will happen. A crisis can strike any small business, nonprofit, corporate giant, or governmental agency. Bad things happen to organizations, and how an organization communicates during a crisis can enhance its reputation and often save it. The response often has more impact on the organization’s reputation than the event that caused the crisis.

Many businesses do not have crisis communications plans, thinking they will rarely need such plans. Yet, when asked, 79% say they are only 12 months away from a potential public relations disaster.

Our capabilities are:

Crisis Communications Plan Audit
Your crisis communications plan is reviewed in detail and specific recommendations made to your current crisis communications plan.

Crisis Communications Plan Build
This is a custom build for your organization. It will include meetings with staff, SWOT analysis, and the development of:
– The crisis response team
– Monitoring program creation
– Anticipated scenarios
– Holding statements

Training of staff on the crisis communications plan (media training is part of it for the spokespersons) is included.

Crisis Communications Staff Training
Training of your staff on an existing crisis communications plan. This will include media training for your spokespersons and a drill situation.

Crisis Communications Management
When outside assistance in managing the crisis situation is needed.


1:1 Small Business PR Strategy

Do you have questions about small business public relations, crisis communications, online reputation management, and cybersecurity? And you want to talk to a 20 year professional about your business instead of going to Google for answers? Then walk away with solutions and actionable items?

A  90-minute Small Business Business Strategy Session with Ann Marie van den Hurk is what you need to start to close the gaps in your business.

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