Ann Marie van den Hurk shares her experienced insights on Cyber Risk, Cybersecurity, and Crisis Communications.
Influencer Marketing Pros and Cons
Influencer marketing is not new to the industry. It is just the current buzzword. Likened to movie stars of old Hollywood talking about a product on the radio, influencer marketing is the same idea, only a new channel. It is word-of-mouth marketing with a megaphone....
Companies Know of Their Next Crisis
And Chose Inaction In the last crisis preparedness study produced by Burson-Marsteller in 2011, it found that 79 percent of the business decision-makers interviewed believed they were 12 months away from a potential crisis. An eye-opening percentage Most organizations...
Prepare for a Crisis Now
Do not be caught off guard, prepare for a crisis now. Listen Now We see it all the time. Businesses deal with crisis, either over a product recall, a devastating weather event, an accident that harms a consumer or a CEO scandal. As a business owner, you have...
What is an Online Monitoring Program?
Listen Now Do you know the importance of an online monitoring program in maintaining an organization's reputation? A business risks losing 22 percent of business when potential customers find one negative article on the first page of their search results. Three...
PR Lessons from Build-A-Bear Pay Your Age Event
What happens when a product promotion goes too well? Listen Now The American retailer, Build-A-Bear Workshop, Inc. that sells teddy bears and other stuffed animals found out on July 12, 2018, when they held a Pay Your Age promotion at their stores. Families...
Create a Disaster Plan to Keep You in Business
Do you have a disaster plan? Hurricanes Harvey and Irma hit the Gulf Coast. Wildfires are burning the West Coast of the United States. And earthquakes are rattling the Midwest. The United States has had one turbulent year of weather causing weather-related disasters....
What we can learn from the Aldi Egg Recall
Egg Recall: Facts and Information are Essential Europe was once again rocked by a food chain scandal over the summer and it involved an egg recall. In the past five years as the food chains become more and more interconnected, Europe has faced major food-related...
Online Impersonation Hurts Your Business
Arm your business against brandjacking when scammers go phishing In the first decade of social media, brands had to worry about activists brandjacking social media hashtags or parody accounts making light of them due to a situation. Brandjacking is a lot easier to do...
Fake News Damages Reputations
How to prevent fake news from damaging your business reputation It is easy to brush off all the recent talk of fake news as a folly. However, 2016 proved it could have real-world consequences. Fake news has the potential to hurt reputations of individuals, businesses...
Social Media Key During Disaster Response
Social Media Disaster Response is Key Chaos. That is what a disaster brings. While you cannot prevent a disaster, especially a natural disaster, you can prepare to communicate effectively during one. The reason? People need information to make choices about their...