The social space is teeming with new platform start-ups. If you read Mashable or TechCrunch on a regular basis, you’ll notice that there’s a new one being launched every day.  Pinterest, Foodspotting, Spotify, Path, and Instagram come to mind right off the top of my head. These are niche-platforms designed for a specific audience in mind.

I’ve heard a lot of folks lamenting about how they don’t get Pinterest or even the mammoth Google Plus. It is almost like they feel compelled to join these new platforms (and actively participate in) or they won’t be with the “cool” kids.

It is OK not to be on every new social platform. There’s the word “social” in social media. Are you friends with everyone new you meet on the street? Do you listen to every piece of new music released? How about visiting every new hot spot in town? No, I didn’t think so. The platform has to fit for you and your interests. It has to add value to you as well as some pleasure from participating.

You don’t have to follow the crowd to the newest shiny object. That said, if you are a practitioner in the field of public relations/marketing/social media, then it is a smart to have an awareness and basic understanding of these new niche-platforms.

So don’t be a Social Media Lemming. Just be yourself.

Editor’s Note: No Lego people were hurt during the creation of this post. 

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