7 titles entrepreneurs are reading now
It is finally summer and time for some holidays away from the office. Many of us have a goal to disconnect from our digital devices while we are away. And that is a big goal to achieve in our highly digitalized lives where we have all forms of entertainment at our fingertips from movies, music, books, and games.
It is not easy to curb the use of our smartphones. Pew Research Center observed that 84 percent of mobile phone users believe they can not go a day without their phone. If you cannot just sit and enjoy the view without your mind wandering, perhaps a book can help keep your brain busy.
There are lots of good titles out there to build knowledge as you sit by the pool or rock on the front porch. There are varying degrees of an entrepreneur in everyone. Some of us have a lot while others a tad, but we can all learn something from the titles listed below.
Here are the 7 titles entrepreneurs are reading:
Faster Than Normal by Peter Shankman. (TarcherPerigee; October 2017)
Learning how to harness the ADHD brain for better focus and productivity is the center of the book. About eight percent of adults in the US have some form of attention-deficit/hyperactivity disorder and is common among entrepreneurs.
Nail It then Scale It: The Entrepreneur’s Guide to Creating and Managing Breakthrough Innovation by Nathan Furr and Paul Ahlstrom. (NISI Institute; First Edition, June 2011 edition)
In every business, we are looking for the next breakthrough or innovation. The book provides a step-by-step process that focuses on selecting the product, saving time, and conserving money.
The Startup Checklist: 25 Steps to a Scalable, High-Growth Business by David S. Rose. (Wiley, April 25, 2016)
This book assumes you have no prior experience in building a business. Rose breaks it down to the fundamentals and goes from there allowing to learn the basics and beyond.
Retellable by Jay Golden. (Wakingstar Studios; January 2017)
Do you remember the last marketing email you read? How about that ad? Most likely not. This book helps you be a storyteller in your business by sharing practical insights, actionable steps, anecdotes, and an easy-to-remember framework that will help you transform your audiences, your organization, and your career, one story at a time.
Unfu*k Yourself: Get Out of Your Head and into Your Life by Gary John Bishop. (HarperOne; August 2017)
Excuse the colorfulness of the title, but sometimes we all need a little help moving forward and often the most significant barrier to success is our minds. The author shares tools and advice you need to demolish the baggage weighing you down.
To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink. (Riverhead Books; December 2013)
Everyone is in sales today whether it is pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. This book suggests a fresh look at the art and science of selling.
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renee A. Mauborgne. (Harvard Business Review Press; Expanded edition, January 2015)
This book’s goal is to upend traditional thinking about strategy and assists you in charting a bold new path to winning the future by creating uncontested market space and making the competition irrelevant.
So throw one of these books in your bag for some summer reading. And if you can, shop locally by visiting your neighborhood bookstore or community library.
This column was originally published in the Lexington Herald-Leader on June 20, 2018, and nationally distributed to over 300 media outlets through the Tribune Content Agency.