Online Reviews Management
Online reviews can make or break your business.
Online reviews management can help you gain and retain customers through effective customer communications. According to a Harvard Business School study, a positive evaluation on the popular review site Yelp appears to lead to increased business for your small business.
For example, a one-star increase in a Yelp rating leads to between a five-to-nine percent increase in revenue. While the study showed that Yelp ratings have no real effect on chain restaurants and big box retailers, it does have a huge impact on small businesses for positive and negative.
Online review websites like Yelp, Trip Advisor, UrbanSpoon, and Google+ Local can be tricky for small businesses; because there is no opt-out option. Your business can be listed on a review site without your knowledge or consent. Yelp purchases basic business information from third-party providers and registered users can add businesses to the site.
There is always the possibility of fake reviews on platforms such as Yelp and TripAdvisor. TripAdvisor takes them very seriously because they are damaging to the trust factor of the platform. There is a lag time between when the review is written and when it is posted publicly. Some reviews may be flagged for a closer look by the platform based on language used.
TripAdvisor does not fact-check reviews. However, a restaurant owner can report a potential fake review. TripAdvisor will review it and may take it down if it violates their terms of content.
We can help!
Our online reviews management include:
– Customized online review response plan for your business.
– Monitoring 50 different review sites including: Yelp, TripAdvisor, Open Table, Facebook, Google+ Places, Yellow Pages (US and Canada.)
– Listening online allowing you to respond promptly to your customers online.
– Analyzing online reviews to provide you with key insights to enhance the customer experience.
Running a small business is demanding. Let us take worrying about online reviews management for your business off your already long To-Do list.