Our Mission

Mind The Gap, a crisis communications management firm, assists executives in businesses to protect their companies with innovative, proven crisis communications strategies including risk assessment, plan development, and training.

The mission of Mind The Gap is to bridge the gap for organizations in crisis communications. We do that by deploying strategic integrated crisis communications allowing for your business to manage and communicate effectively and seamlessly when a threat arises.

Service Matters

As a full-service crisis communications management agency, we assist you to raise awareness for your organization by connecting you with your customers in a proactive way than protecting those hard-earned relationships.

Mind The Gap  provides executives with customized solutions by integrating all available communications channels and technology trends to meet business goals than any other crisis communications management firm. We do this by understanding the changing landscape of technology and risks, using that knowledge and trends to join with client’s goals for an integrated, holistic approach, and assisting clients during every step of the process from assessment to strategy development to implementation of proactive crisis communications planning.

We are located in Newport, Rhode Island in New England; however, we partner with clients throughout the United States and the world.

A Women-Owned Business

Mind The Gap Public Relations is an LLC registered in Rhode Island. MTGPR is a certified as a federal SBA women-owned small business. Our DUNS number is 023924782. NAICS codes: 541829, 541613, and 541690.

Experience Matters


Ann Marie van den Hurk APR is principal of Mind The Gap. She is an award-winning PRSA-accredited public relations counselor with two decades experience assisting organizations in navigating the digital sphere successfully and taking leadership in reputation management and crisis communications. She counsels CEO and executives regularly on best and innovative communications practices.

Ann Marie is a nationally distributed business columnist for Lexington (KY) Herald-Leader and is part of the Tribune Content Agency. Her award-winning column focuses on public relations, crisis, marketing, cyber security, and social media for businesses by bringing new media to her readers before it becomes mainstream and breaks it down into digestible terms. In 2013, Ann Marie published her first book, Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #FAIL through Que.

Born in the Republic of Ireland, raised and educated in the United States, and lived in Europe, Ann Marie blends American and European sensibilities into her practice of public relations allowing for a unique global perceptive. She holds a B.A. in International Relations from the University of Delaware and currently pursuing a Master’s in Justice and Homeland Security with a concentration in Cybersecurity and Intelligence from Salve Regina University.

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