“A solid 101 for any business that needs to deal with their own crisis – whether it be created on social media, or the flamed fanned by social media – this book shares example and case studies of companies that have had their own social media crisis, and how they dealt with it.” – Danny B.

“In clear, concise language, this book provides all the information you need to develop a crisis communications plan in the age of social media.” – Jon A.

The original social media crisis communications book, Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #Fail, by Ann Marie van den Hurk, gives you a crisis communications blueprint that’s fast, flexible, realistic, complete, and doable. You’ll learn how to build a crisis communications plan from the ground up then integrate social media into it. You’ll gain insights into the new dynamics of crisis communications due to social media. You’ll be exposed to case studies showing you what to do and not to do when faced with a crisis today. This is 

Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #Fail shares with you how to:

• Understand the radically new dynamics of today’s crises • Anticipate what might happen, so you can get ahead of any crisis • Establish crisis response roles, teams, and notification/activation processes • Effectively integrate social media best practices throughout your response • Regain control of your organization’s identity across the web.

Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #Fail is your social media crisis communications book!