As a business owner, you are looking to maximize your communications with customers and prospects. Marketing can be confusing, time-consuming, and often expensive without a plan and some guidance. That’s where integrated marketing can help your business by enabling your marketing resources to go farther.

Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with your business. It is moving from one-dimensional to three-dimensional by blending all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities. Integrated marketing allows that all work together as a unified force. The process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer.

There are many benefits to the integrated marketing approach for your business such as:

  • Brand reinforcement through the integrated approach keeps your brand message strong and consistent developing recognition and trust in consumers.
  • Cost-effectiveness of integrated marketing allows for a single campaign to cover various different channels reducing the costs of content, graphics, and photography.
  • Greater reach by using this approach reaches greater audiences due to how consumers consume media and messages today.
  • Brand engagement increases when consumers trust you they become your customer especially when they see it across channels; research shows that average engagement increases by 24 percent when content is published on two or three channels.
  • Increased revenue happens when integrated marketing strategy is deployed since with the combined effect of cost-effectiveness and greater engagement, helps your bottom-line.

Work smarter not harder while reaching your business goals. That’s what integrated marketing can do you.

We can assist you in an assessment of your current marketing then develop an integrated marketing plan customized for your business. Contact me today: +1 302-563-0992 or ann@mindthegappr.com.

To learn more about Mind The Gap PR’s services, visit here.

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