What is public relations?
That is a question we receive from clients all of the time. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
That’s clinical definition of what we do, but to us, public relations is about building and maintaining relationships with those who are the most important to your organization. It is about telling a story in a way it will matter. It is about sharing important information that will make a difference. It is about giving value.
As a public relations firm, we blend traditional public relations with content creation, content marketing, social media strategy, and website development transforming static news into conversations and bringing your message directly to the people you want to reach online. In addition, we protect those hard-won relationships with online reputation management and crisis communications.
Let’s talk about how we can get your story out.
Successful story telling helps your business. Stories are one of the ways our brains convince us to trust people. We are wired to receive stories over other information forms, and when executed properly they elicit trust and good feelings. We can assist you in story telling.
Work smarter NOT harder with your marketing budget. We can help you to create a seamless experience for customers to interact with your brand across communications channels.
Social media is woven into the fabric of our culture. Seven-in-ten Americans use social media to connect with others. Sixty-nine percent of adults now use social media. Are you participating in the conversation? A missed opportunity if you are not. Let’s talk about how you can join in the conversation.
Understanding how your online customer service is measuring up is essential in today’s marketplace. Don’t invest more money in social media marketing until you get a social media assessment done for ROI.